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SWIPE & MATCH

A safer, more hygienic future for retail beauty testing.​

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Swipe & Match is a hygienic and sustainable alternative to traditional beauty testers, designed to make in-store makeup sampling safer, cleaner, and more engaging. Inspired by issues seen in stores like Sephora such as shared testers, contamination risks, and product waste, the matchbook-style kits offer single-use lip, eye, and face applicators in a compact, tear-off format that keeps stations organized.

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Developed through user research and prototyping, the applicators use rolled paper handles with PU foam or bamboo nylon tips, and the FSC certified cardboard packaging is fully recyclable. With collectible seasonal artwork and potential integration with loyalty programs, Swipe & Match reduces waste, improves hygiene, and creates a more intuitive, enjoyable testing experience for shoppers and retailers.

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HAFSA PAKEL

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