Dyson Volumiere: Redefining Luxury Hair Styling

Dyson Volumiere is a cutting-edge, cordless update to the iconic Dyson Airwrap, featuring an innovative adjustable hair roller attachment. Designed with advanced airflow technology, Volumiere empowers users to achieve voluminous blowouts while maintaining hair health—all with the freedom of cordless mobility.

The concept emerged from observing a gap in the market: the Dyson Airwrap revolutionized hair styling but lacked the setting ability of traditional rollers, which create longer-lasting volume. Inspired by social media trends and in-depth user research, I identified a demand for a product that merges Dyson’s innovative edge with the benefits of traditional rollers. Unlike existing hot rollers, which often lack quality, portability, and aesthetic appeal, Dyson Volumiere redefines the category with premium materials, versatile functionality, and sleek design.

The design process included extensive ideation, prototyping, and user testing. The result? Adjustable rollers that transform into three sizes (1", 1.5", and 2") with a simple twist, powered by airflow technology for smooth operation. Compact and rechargeable, Dyson Volumiere maintains all existing Airwrap functionality while introducing groundbreaking features to meet the needs of modern users.

Targeted at luxury haircare enthusiasts, Dyson Volumiere offers two packaging options: a complete set of rollers with a leather case or individual rollers for added flexibility. With its user-centric design, advanced functionality, and elevated aesthetic, Dyson Volumiere aligns perfectly with Dyson’s values of innovation, minimalism, and unmatched performance, setting a new standard in luxury hair tools.